Earlier this week a mentee reached out to me for advice before she moderated her first online focus group. Her timing was perfect – I’m just coming off a run of moderating 12 online groups and the contrasts between running in-person groups and online groups are still pretty fresh in my mind. Online qualitative is the…
DetailsIt’s strange thinking back on it now, but there was a time when being a runner was a big part of my identity. I used to log serious miles each week. At the height of my training, I was running a half marathon weekly – on my own. I raced in a few New York…
DetailsIf you can’t go out, go in. We’re all trying to steady ourselves and adjust to our new lives under quarantine. I’ve been bombarded with online programs and digital offerings on how to make the most of my self-distancing time. There’s a steady drumbeat in my email inbox of do something, learn something, create something…
DetailsCautious, careful, and frightened. These are the words the Gen Zs in our panel used most to describe their state of mind last weekend. It’s far too early to say how this pandemic will redefine society and culture, but what we’ve observed in the early days of COVID-19 life is many anxious Zs are seeking safety and…
DetailsThose who know me know that coffee plays a BIG role in my life. After a few caffeine-free years, I’m back on coffee. I love coffee. And I love the ritual I’ve created around my coffee. Forget about the latest machines, pods, etc. I prefer an old-school, high-touch, analog approach. The 5-6 minutes of attention…
DetailsMuch of our research focuses on GenZ because they are the next up-and-coming generation that brands and marketers are trying to reach. But GenZ’s influence goes beyond just their consumer power. GenZ’s are also coming into their political power. According to Pew, in this year’s presidential election, one in ten eligible voters are Zs, and…
DetailsFront Row Founder Jayne Charneski talked to The Wall Street Journals’ Julie Jargon about teens’ ever-increasing pruning of their social media accounts. Read an excerpt below and check out the full piece in the WSJ here. For many teens who have been on social media since they were in the single digits, grappling with their…
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At a café on the Upper West Side of Manhattan recently, three Gen Z customers were lamenting the state of the environment. The conversation went something like this… “How can everyone focus on getting jobs and leaving school when the planet as we know it will be gone in the next 20 years?” “I know,…
DetailsFolks of all ages are concerned about the state of the world right now (honestly, how could you not be?). However, Gen Zs are more likely than older generations to feel stressed out about current events, especially mass shootings, climate change, and family separations, according to a recent American Psychological Association survey. But Generation Z…
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