About

We discover opportunities for brands and “people as brands” using a variety of modern qualitative and quantitative research methodologies, generational filters, and emerging trends in consumer and pop culture.

We connect the dots.  We simplify the complex.  We see around corners. We help brands engage consumers on a deeper level.

We believe research and strategy work must be more than just an intellectual exercise. Our high-impact, easy-to-evangelize research deliverables–from infographics, to engaging presentations and insight films–inspire our clients to take action. 

Front Row Insights and Strategy is based in New York City.

 

Recent clients
caa
nike
universal music
hbo
attn
nbc universal
masterclass
sony music
mirrorball
acura
charter
focus features
honda
mars
mtv
harper collins
Our work
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Opening Weekend
Created an innovative audience research program to help movie marketers reach indie film fans
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Future of Retail
Used millennial immersions and cultural trends to help an agency understand what's next in retail
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Bands as Brands
Developed trend and insights-based brand strategies for major label recording artists
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Modern Love
Exploration of dating, sex, and relationships among Millennial women that inspired new brand strategies for a fashion retailer
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Behind the Music (app)
Identified the opportunities at the intersection of music, mobile, and social that helped shape a music app for teens
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It's Not TV
Produced an insight film that brought an audience segmentation to life for a premium cable TV network
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The Making of a Best Seller
Discovered the DNA of a genre super fan and developed insight-led engagement strategies to connect authors and fans
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Entertain Us
Conducted ethnography research that helped a cable TV network develop mobile content for Millennial audiences
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Road Trip!
Immersed auto designers in the lifestyle and aspirations of Millennial influencers to inspire car designs of the future
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Generation pet
Co-created products with dog owners to help a pet care company understand the needs of different generations of consumers
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Conscious Consumerism
Helped a media company explore the lifestyle and brand preferences of spiritual, health and wellness-oriented consumers
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Why Buy
Uncovered the emotional drivers that influence footwear decisions and inspired a brand's creative strategy

About Front Row

Our work is led by Jayne Charneski, who has over 15 years experience in consumer insights and strategy. Prior to starting her own agency, Jayne was a senior marketing executive at Creative Artists Agency where she worked with CAA talent and with brands on insight-driven consumer and audience engagement strategies. Jayne also oversaw research for The Cassandra Report, the leading syndicated trend report on Millennial and Gen Z consumers and cultural trendsetters.

Prior to CAA, Jayne was the VP of Global Consumer Insights & Strategy at EMI Music where she helped EMI develop a deep understanding of music consumers in the digital world and inspired insight-driven marketing campaigns for EMI artist and bands.

An expert in consumer culture, Jayne’s work has been featured in the New York Times, on NPR’s All Things Considered, and on CNN.

For more detailed information about Front Row Insights and Strategy, visit Linkedin

Jobs

We’re always looking for freelancers to join the all-star teams we assemble for each of our projects. Think you could help us serve our clients? Reach out and tell us how.

Insiders

We often hire subject area experts to consult on our projects.  If you feel you have something to offer, tell us how you’d like to work with us.

Brands

How can we help you?