Demand for affordable fashion is evergreen among teenagers who want to wear the latest trends while sticking to a tight budget. Millennial teens drove the rise of fast fashion brands, such as H&M, Zara, Forever 21, as well as digital outlets that deliver cheap clothes right to our doorsteps (see Nasty Gal and Amazon). While…
DetailsFront Row founder Jayne Charneski weighs in as influencers share more about anxiety and depression online, teens are following suit—and becoming targets. See her quote featured in the WSJ below: By Julie Jargon It seems like lately everyone on Instagram and YouTube is feeling anxious, stressed and depressed. Images of amazing vacations, flawless bodies and…
DetailsBy Jayne Charneski and Jamie Farnsworth Finn Last week, the gripping “Dear America” PSA won an Emmy award in the student category. Starring, produced and written by members of Generation Z, the short film is an open letter on gun violence from members of Gen Z to the rest of America. Nothing about it feels…
DetailsBy Jayne Charneski and Jamie Farnsworth Finn Amazon recently released its third quarter earnings report and was greeted with headlines that included “Amazon clobbered” and “Amazon’s ugly quarter,” despite the fact that the company’s revenue was up 24% — $70 billion in the third quarter alone, (yes that’s billion with a B). You can tell…
DetailsEarlier this week The New York Times ran an article titled C.E.O.s Are Not Here To Save Us. It connected the weak stock market performance of Peloton, Dropbox, Lyft, Uber, and Spotify with the companies’ utopian mission statements and their “aspirational rhetoric.” The article goes on to give a few examples of brands failing in their…
DetailsEach year we spend time with hundreds of Generation Zs on behalf of clients and brands looking to better understand them. After we connect the dots on all these conversations, trends and themes start to emerge. Until now, we used to exclusively share these trends with our clients. But for the first time we’ve decided…
DetailsIn the 2018 midterm election a surge in younger voters ages 18-29 helped Democrats retake the House. Many Democrats are counting on an increase in Gen Z turnout to carry them to victory in 2020. Afterall, they’re the students of Parkland, they’re one of the most diverse generations, and they’re passionate about their impact on…
Details1. I’ve wanted to be an entrepreneur ever since I was a papergirl. As soon as I could work, I did. I was 13 or 14 when I became a papergirl delivering The Courier News in Central New Jersey. I loved making money, investing my money, and growing my “business,” so to speak. I even designed…
DetailsGen Zs are the latest generation coming of age. They were born between 1997 and 2012. Besides birth years, generations are defined by the most impactful moments of their early lives. What has impacted Gen Zs? Gen Zs have already experienced a recession, wars, terrorism, school shootings, mass shootings, natural disasters, and environmental disasters. All of these…
DetailsMillennials are the children of the Baby Boomers, born between the years of 1981 and 1996. Millennials are a huge generation, so they were coveted by marketers and the media since the day they were born. Millennials grew up in a positive economic and political climate. But in recent years their optimism has been challenged by…
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