Everyday Activists

Gen Zs are ringing in a new era of protest culture, flash philanthropy and change-making movements, and redefining activism as an urgent and all-encompassing endeavor.  While Boomers protested Vietnam and Xers fought the man, apathetic Millennials swung the other way, becoming known as comparably lazy “clicktavists” who signed online petitions and and shared articles on…

Details

Self-optimizers or SELFish?

While how much Jack Dorsey actually pledges to fight the pandemic remains to be seen, one thing is clear – his coronavirus quaranine routine and his wellness practices have got the attention of many Gen Zs. While investors have rightly soured on many of the CEOs who put their wellness routines front and center (Adam…

Details

3 reasons the pandemic is hitting Millennials the hardest and how brands should step up

Social distancing and quarantining is tough on everyone, but it’s especially tough on Millennials. Here’s why: 1. They’re a group-oriented generation.  When Millennials were growing up, it was all about the group. Their Boomer parents had Millennials scheduled in team sports and play groups as soon as they could walk. School was all about the group project and how many different…

Details

Digital detox under quarantine

If you can’t go out, go in.   We’re all trying to steady ourselves and adjust to our new lives under quarantine.  I’ve been bombarded with online programs and digital offerings on how to make the most of my self-distancing time. There’s a steady drumbeat in my email inbox of do something, learn something, create something…

Details

The perfect morning coffee

Those who know me know that coffee plays a BIG role in my life.  After a few caffeine-free years, I’m back on coffee. I love coffee.  And I love the ritual I’ve created around my coffee. Forget about the latest machines, pods, etc.  I prefer an old-school, high-touch, analog approach. The 5-6 minutes of attention…

Details