Gen Zs are the latest generation coming of age. They were born between 1997 and 2012. Besides birth years, generations are defined by the most impactful moments of their early lives. What has impacted Gen Zs? Gen Zs have already experienced a recession, wars, terrorism, school shootings, mass shootings, natural disasters, and environmental disasters. All of these…
Millennials are the children of the Baby Boomers, born between the years of 1981 and 1996. Millennials are a huge generation, so they were coveted by marketers and the media since the day they were born. Millennials grew up in a positive economic and political climate. But in recent years their optimism has been challenged by…
Gen Xers were born between 1965 and 1980. They’re the middle child generation, having grown up between the much larger Baby Boomer and Millennial generations. They are often called the slacker generation, but it wasn’t that the Xers were afraid to commit, they were just afraid to commit to the wrong thing. They experienced a…
Baby boomers were born between the years 1946 and 1964. They came of age in the era of civil rights, the Vietnam War, and the sexual revolution. They’re the products of the G.I. generation returning from WWII, settling down, getting married and having children. Today we’re keeping up with the Kardashians, but the Boomers grew…