An iconic footwear brand came to us needing to better understand Gen Zs, what they value and prioritize, and how cultural and social currency works in their world.
We immersed our clients into the world of Zs using Gen Z influencer interviews, IDI’s with mainstream Zs, and an online research community filled with Zs from the brand’s target demo.
Our clients came away with a foundational understanding of Generation Z, insights around how Zs experience that brand and category, and a guide to creating activations, campaigns, and products that tap into the Gen Z ethos.
There are so many different ways #GenZs are different from other generations of consumers, but what stands out to you?
