About Front Row

We use primary QUALITATIVE and QUANTITATIVE RESEARCH to translate consumer attitudes and behaviors into WINNING INSIGHTS and CONSUMER STRATEGIES for BRANDS and MARKETERS.
Work with us
Clients
spectrum
caa
nike
universal music
hbo
attn
10 Percent Happier
masterclass
sony music
Conde Nast
Teen Vogue
focus features
honda
nols
mtv
harper collins
Recent work
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Reaching the Unreachables
A creator commerce company came to us to illuminate how and why Gen Z and Millennial audiences have shifted their attention and trust away from publishers and platforms towards people. We conducted online surveys in the U.S. and UK, along with expert interviews, and in-depth interviews with Gen Zs and Millennials to explain this shift and we spelled out a new approach to media that’s required reach today’s audiences.
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In the news
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‘Make Instagram Instagram Again’: The App’s Evolution Is Causing Users to Question Its Future
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No, astrology is not going anywhere soon
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Quibi Is Hollywood’s Biggest Short-Form Failure—but Not Its First
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Teens Are Deleting Instagrams Almost as Fast as They Post Them
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Sadfishing, Predators and Bullies: The Hazards of Being ‘Real’ on Social Media
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Our work
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Reaching Swing Voters
Survey and diary research around media consumption behaviors to help progressive PACs allocate their media spends and best reach target voters in 2024
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Leveraging Modern Love
Qualitative exploration of dating, relationships, and sex among Gen Zs and Millennials that influenced new product and in-store experiences for a bridal brand
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Updating a Legacy Media Brand for Gen Z
Qualitative research that helped a publisher identify white space opportunities and remain relevant to this next generation of teens
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Box Office Boosting
Audience segmentation and content and message testing that help studio marketers reach indie film fans and fill more seats on opening weekends
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Activating a Brand Gen Z-style
Qualitative research and co-creation exercises with Zs to help a fitness and apparel brand develop activation strategies that resonate with Gen Zs
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Reinventing Cable TV News Programming
Surveys and focus group research that helped develop and refine an audience-driven linear programming strategy for a news channel
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Elevating an App
Quantitative and qualitative research to finetune and guide audience-inspired design decisions for a news organization’s mobile and CTV apps
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Deconstructing Cord-Cutting
Ethnography research that helped a premium TV network more powerfully navigate the world of streaming content by bringing audience segments to life
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Defining Customer Targets
Segmentation study of meditators to help a meditation app identify ideal reachable targets for marketing and refine product offerings
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Updating a Heritage Brand
Competitive analysis, expert interviews, and Gen Z IDIs were used to design a new offering that appeals to Gen Z while staying true to the brand’s history
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Elevating Brand Tracking
Designed and executed an on-going custom bi-annual brand tracker that helped brand gain an edge over its competition by upleveling traditional tracker survey design and reporting
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Designing Cars for Gen Z
Immersed auto designers in the lifestyle and aspirations of teen influencers that inspired new car designs and interior features to meet the needs of the next generation of auto buyers

About our founder

Our work is led by Jayne Charneski, who has over 20 years experience in consumer insights and strategy. Prior to starting her own agency, Jayne was a senior marketing executive at Creative Artists Agency where she worked with CAA talent and with brands on insight-driven consumer and audience engagement strategies. Jayne also oversaw research for The Cassandra Report, the leading syndicated trend report on Millennial and Gen Z consumers and cultural trendsetters.

Prior to CAA, Jayne was the VP of Global Consumer Insights & Strategy at EMI Music where she helped EMI develop a deep understanding of music consumers in the digital world and inspired insight-driven marketing campaigns for EMI artist and bands.

For more detailed information about Front Row Insights and Strategy, visit Linkedin

Jobs

We’re always looking for freelancers to join the all-star teams we assemble for each of our projects. Think you could help us serve our clients? Reach out and tell us how.

Insiders

We often hire subject area experts to consult on our projects.  If you feel you have something to offer, tell us how you’d like to work with us.

Brands

How can we help you?
Contact Front Row