We translate consumer attitudes and behaviors into winning insights and strategies for brands and marketers.
We immerse ourselves in consumer culture and use qualitative and quantitative research methodologies, generational filters, and cultural trends, to discover opportunities for brands today and in the future.
Front Row was founded by Jayne Charneski, a leading consumer and audience insight expert and speaker on Gen Zs and generational traits.
A creator commerce company came to us to illuminate how and why Gen Z and Millennial audiences have shifted their attention and trust away from publishers and platforms towards people. We conducted online surveys in the U.S. and UK, along with expert interviews, and in-depth interviews with Gen Zs and Millennials to explain this shift and we spelled out a new approach to media that’s required reach today’s audiences.
Used millennial immersions and cultural trends to help an agency understand what's next in retail
Bands as Brands
Developed trend and insights-based brand strategies for major label recording artists
Created an innovative audience research program to help movie marketers reach indie film fans
Exploration of dating, sex, and relationships among Millennial women that inspired new brand strategies for a fashion retailer
Behind the Music (app)
Identified the opportunities at the intersection of music, mobile, and social that helped shape a music app for teens
It's Not TV
Produced an insight film that brought an audience segmentation to life for a premium cable TV network
The Making of a Best Seller
Discovered the DNA of a genre super fan and developed insight-led engagement strategies to connect authors and fans
Conducted ethnography research that helped a cable TV network develop mobile content for Millennial audiences
Immersed auto designers in the lifestyle and aspirations of Millennial influencers to inspire car designs of the future
Co-created products with dog owners to help a pet care company understand the needs of different generations of consumers
Helped a media company explore the lifestyle and brand preferences of spiritual, health and wellness-oriented consumers
Uncovered the emotional drivers that influence footwear decisions and inspired a brand's creative strategy
About our founder
Our work is led by Jayne Charneski, who has over 20 years experience in consumer insights and strategy. Prior to starting her own agency, Jayne was a senior marketing executive at Creative Artists Agency where she worked with CAA talent and with brands on insight-driven consumer and audience engagement strategies. Jayne also oversaw research for The Cassandra Report, the leading syndicated trend report on Millennial and Gen Z consumers and cultural trendsetters.
Prior to CAA, Jayne was the VP of Global Consumer Insights & Strategy at EMI Music where she helped EMI develop a deep understanding of music consumers in the digital world and inspired insight-driven marketing campaigns for EMI artist and bands.
An expert in consumer culture, Jayne’s work has been featured in the New York Times, on NPR’s All Things Considered, and on CNN.
For more detailed information about Front Row Insights and Strategy, visit Linkedin
We’re always looking for freelancers to join the all-star teams we assemble for each of our projects. Think you could help us serve our clients? Reach out and tell us how.
We often hire subject area experts to consult on our projects. If you feel you have something to offer, tell us how you’d like to work with us.