Here’s a look at how we adjusted our traditional research methods to help a media company that needed to understand how the pandemic has shifted consumer sentiment and which types of advertising messages resonate most and why.
We moved our traditional qualitative research methodologies online and conducted exploratory in-depth video interviews, online focus groups, and online survey research that allowed us to tap into the hearts and minds of the company’s target consumers.
We delivered guidance for the company’s upcoming ad campaigns, including do’s and don’ts informed by the consumer sensitivities we uncovered in the research.
Need to know where your customer’s hearts and minds are at? We can show you.