As creators, Zs value cocreation with brands above all marketing.
Many Gen Zs were already shooting and sharing their own videos, photos, music and art with their networks and with the world in elementary school. Today, they’re still in a constant state of creating, making, engaging and sharing.
Some brands are leveraging this…
From the article…”Tapping into Gen Z’s affinity for ethical, unique clothing, brands like A-Cold-Wall and Dickies are selling or giving away deadstock fabric or branded hardware to connect with Zs who, in lockdown, are looking for hobbies and new creative outlets.
Meanwhile, the Depop community is producing, upcycling and selling more than ever. A large % of the almost 20 million items listed are customized, upcycled or reconstructed and there’s been a 40% increase in listings and a 65% uptick in sales for March compared with the same period in 2019.”
To reach Zs, instead of always be closing, brands should think always be collaborating – Zs want to interact and create with the brands that they love now more than ever.
Read the Vogue Business article here.