The pandemic didn’t slow Gen Z activism down, they merely took their activism indoors.
Gen Z climate crusaders Greta Thunberg and Xiye Bastida started a digital strike initiative, the anti-gun violence group March for Our Lives tweeted, “taking to the streets is not the only way we can organize to make change […] Join us for a whole new phase of the movement” and they recalibrated their movement for this new era and other Zs rose to meet the challenge of COVID-19 by creating new programs and local platforms where they can make an impact.
From the Youth Climate Strikers to “the Squad” to the teens in your neighborhood, there’s a new group of woke, politically and civically engaged young people stepping up to make change, in the streets and at home.
Pandemic or not, these Everyday Activists aren’t waiting around for brands or companies to help them do good; rather they’re inventing their own movements to make a positive impact on the world.
That said, especially in this COVID-19 and Black Lives Matter era, Zs would love and respect and engage with your brand even more if they saw your brand as an ally in their mission to make the world a better place.