Back in May I presented, “Radio’s Roadmap to Gen Z Listenership” with Megan Vartan, Director of Research at Edison Research at the National Association of Broadcasters (NAB) Show Express. This new research study included an overview of Gen Z, including vital stats and essential Gen Z traits, qualitative research, and the most recent Share of…
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What’s often talked about is Gen Z anxiety. What’s not talked about enough is their resilience. Yes, the pandemic and racial injustice are defining moments for Gen Z, but thanks to the chaotic times Zs grew up in, they’ve built “emotional antibodies” that help them maintain their resilience. Zs are rightly called the “anxious generation,” but they should…
As creators, Zs value cocreation with brands above all marketing. Many Gen Zs were already shooting and sharing their own videos, photos, music and art with their networks and with the world in elementary school. Today, they’re still in a constant state of creating, making, engaging and sharing. Some brands are leveraging this… From the…
Is FOGO (fear of going out) the new FOMO? From a social media perspective, absolutely. Back in February, many Gen Zs were feeling stress, pressure, and anxiety from keeping up with social media, so much so that in our Front Row Insights & Strategy survey of 13-24s, 62% of Zs told us they recently took a social media detox or were…
The pandemic didn’t slow Gen Z activism down, they merely took their activism indoors. Gen Z climate crusaders Greta Thunberg and Xiye Bastida started a digital strike initiative, the anti-gun violence group March for Our Lives tweeted, “taking to the streets is not the only way we can organize to make change […] Join us for a…
Gen Zs are ringing in a new era of protest culture, flash philanthropy and change-making movements, and redefining activism as an urgent and all-encompassing endeavor. While Boomers protested Vietnam and Xers fought the man, apathetic Millennials swung the other way, becoming known as comparably lazy “clicktavists” who signed online petitions and and shared articles on…
Last week our founder, Jayne Charneski, spoke with Carrera Kurnik over at Fashion Snoops to talk about everything influencers, Gen Z, TikTok and what is resonating with consumers in the age of COVID-19. Here are the key takeaways from the Fireside Chat: Influencer culture is undergoing a sea change and those who can’t adapt will…
While how much Jack Dorsey actually pledges to fight the pandemic remains to be seen, one thing is clear – his coronavirus quaranine routine and his wellness practices have got the attention of many Gen Zs. While investors have rightly soured on many of the CEOs who put their wellness routines front and center (Adam…
Social distancing and quarantining is tough on everyone, but it’s especially tough on Millennials. Here’s why: 1. They’re a group-oriented generation. When Millennials were growing up, it was all about the group. Their Boomer parents had Millennials scheduled in team sports and play groups as soon as they could walk. School was all about the group project and how many different…