We discover opportunities for brands and “people as brands” using a variety of modern qualitative and quantitative research methodologies, generational filters, and emerging trends in consumer and pop culture.

We connect the dots.  We simplify the complex.  We see around corners. We help brands engage consumers on a deeper level.

We believe research and strategy work must be more than just an intellectual exercise. Our high-impact, easy-to-evangelize research deliverables–from infographics, to engaging presentations and insight films–inspire our clients to take action.

We are based in New York City.

Recent clients
universal music
10 Percent Happier
sony music
Conde Nast
Teen Vogue
focus features
harper collins
Our work

About Jayne

Our work is led by Jayne Charneski, who has over 15 years experience in consumer insights and strategy. Prior to starting her own agency, Jayne was a senior marketing executive at Creative Artists Agency where she worked with CAA talent and with brands on insight-driven consumer and audience engagement strategies. Jayne also oversaw research for The Cassandra Report, the leading syndicated trend report on Millennial and Gen Z consumers and cultural trendsetters.

Prior to CAA, Jayne was the VP of Global Consumer Insights & Strategy at EMI Music where she helped EMI develop a deep understanding of music consumers in the digital world and inspired insight-driven marketing campaigns for EMI artist and bands.

An expert in consumer culture, Jayne’s work has been featured in the New York Times, on NPR’s All Things Considered, and on CNN.

For more detailed information, visit Linkedin


We’re always looking for freelancers to join the all-star teams we assemble for each of our projects. Think you could help us serve our clients? Reach out and tell us how.


We often hire subject area experts to consult on our projects.  If you feel you have something to offer, tell us how you’d like to work with us.


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